You're running 5 locations and still pulling reports in Excel. That ends now.
EIP connects to Zenoti, Boulevard, or Mangomint and gives you cross-location revenue intelligence your booking system was never designed to provide. One view. Every center. Real answers — not more dashboards.
Revenue Gap Estimator
Industry-benchmark modelEstimated recoverable revenue
$159K—$285K/year
Based on AmSpa, Zenoti, Mindbody, and Marchex industry benchmarks. Range reflects 25–45% of total addressable gap. Your actuals depend on specific operations.
Defaults: 15% no-show · 62% utilization · 48% rebooking (industry medians). Refine on the full calculator.
20 minutes. We'll show you exactly what EIP would surface from your booking data. No pitch deck. No commitment.
Or see how it works →SUNDAY, 9:47 PM
You're in Excel again, pulling reports from three screens, looking for the number you know is there.
Williamsburg is down. You can feel it. You just can't prove it — not without exporting the no-show report, crossing it against rebooking rates, re-running the pivot, and squinting at a chart your booking system was never designed to make.
By the time you find the answer, Monday's already on top of you. The call happens. The next week starts. The number you were going to act on sits in a spreadsheet you never open again.
This is the part of the job nobody sold you. And it's the part that's quietly costing you six figures a year.
THE INTELLIGENCE GAP
You have the data. You don't have the answers.
Your booking platform tracks every appointment, every no-show, and every invoice. But when you want to know why Williamsburg is underperforming, or how much your White Plains no-show rate is actually costing you, or which provider has the worst rebooking rate — you're pulling reports from three different screens, exporting to Excel, and spending your Sunday doing math.
The data exists. It's sitting inside Zenoti, Boulevard, or Mangomint right now. But no one is connecting it across locations, quantifying what it's costing you, or telling you what to do about it.
You don't have a software problem. You have an intelligence problem.
No-show rate
23%vs10%
Industry-average no-show rate. A 5-location practice at $425/visit loses ~$40K/month to empty chairs.
Room utilization
62%vs80%
Median treatment-room utilization vs. top-decile operators. The gap is invisible without cross-location data.
Rebooking rate
48%vs68%
Industry median rebooking rate vs. top-quartile groups. A 20-point gap on $5M+ in visits is worth finding.
Benchmarks sourced from AmSpa, Mindbody Wellness Index, and Zenoti industry data. Typical values are the median of published ranges; top-performer values reflect top-decile or top-quartile operators.
THE INTELLIGENCE LAYER
Three modules that live on top of your booking system.
EIP doesn't replace Zenoti, Boulevard, or Mangomint. It turns the data they're already collecting into answers.
Ask your business questions in plain English
Natural-language access to everything sitting inside your booking system. "Why did revenue drop at SoHo this month?" "Which provider has the worst rebooking rate?" "Compare no-show rates across all locations." Real analysis backed by your actual data — not a canned report.
Example prompt
"Why is SoHo revenue down 14% this month?"
Illustrative output. Real responses use your actual data.
THE PLATFORM
The intelligence layer your booking system is missing
EIP (Etienne Intelligence Platform) gives multi-location med spa owners a single view of revenue gaps, performance variance, and operational intelligence across every location.
Monthly revenue by location
AI Insight
Tribeca rebooking is down 12% WoW. Primary driver: provider left the rotation 3 weeks ago.
Revenue impact: -$18K/mo
Utilization
62%
18pts to top-decile
No-show rate
23%
4pts above benchmark
Needs attention
- Tribeca utilization dropped 9% last week
- 3 providers have > 40% open slots next week
Illustrative — industry benchmarks
Switch booking systems. Change the location count. The dashboard recalculates. Click any tile to drill in.
See it in motion
Cross-Location View
Every center's revenue, utilization, and rebooking rate — one screen.
Revenue Intelligence
See exactly how much revenue each location is leaving on the table — broken down by no-shows, utilization gaps, and rebooking rate.
AI Analyst
Ask questions about your business in plain English. Get answers backed by your data.
INTEGRATIONS
Works with your stack. Not against it.
EIP connects to the platforms you already run. One API key, 30 seconds to set up, and your data starts flowing. We read your data — we never change it.
Zenoti
Available
Boulevard
Available
Mangomint
Available
Pabau
Coming Soon
Google Calendar
Available
Twilio
Available
Your intelligence layer, regardless of what scheduling platform you're on. Running Boulevard at 3 locations and Zenoti at 2? We see them all.
Not another booking tool.
Your booking platform shows you what happened. It tells you there were 47 appointments at SoHo last Tuesday and 3 no-shows.
EIP tells you why it happened and what to do next. Your no-show rate at SoHo is 60% higher on Tuesdays than on Fridays, driven by one provider whose patients cancel at 2x the practice average. Implementing a tiered deposit for that provider's Tuesday slots would recover an estimated $4,200/month.
That's the difference between data and intelligence.
Zenoti HyperConnect
Great at phone capture and SMS follow-up — if you're on Zenoti
Eva AI
Voice-only, single-location focus
Your CRM's reporting
Canned dashboards that show metrics without context
EIP
Cross-location revenue intelligence that works with any platform and tells you what to do
CREDIBILITY
Built for operators who run 3–25 locations
Built by a team with Fortune 500 AI deployment experience, applied to the $21B medical aesthetics market.
Designed for multi-location operators managing $1M–$20M in annual revenue across 3–25 centers.
Integrates with the platforms 30,000+ med spas already trust: Zenoti, Boulevard, Mangomint.
“The average 5-location med spa is running with a 15–23% no-show rate and has no idea which provider, day, or location is driving it. EIP is built to find that answer in days, not spreadsheets.”
Jim Stephen
Founder & CEO
Etienne
A NOTE FROM THE FOUNDER
Eight years ago I was selling revenue intelligence to Fortune 500 operators. My wife was spending her weekends at medspas. She kept coming home with stories her own providers couldn't answer — which day she should book, why rebooking prompts never landed, why her favorite provider was somehow always double-booked.
I realized the $21B medical aesthetics industry was running on the same spreadsheet-and-guesswork playbook that manufacturing ran on in 2010. The data was all there. Nobody was looking at it across locations. Nobody was telling operators what it was costing them.
I'd already sold the fix at that scale, with multiple President's Club finishes to show for it. I decided to build it for the people who've been quietly waiting for someone to bring it down-market.
EIP is what I wish my wife's favorite medspa had three years ago.
EARLY ACCESS PROGRAM
Three founding spots. A real trade.
We're taking on three med spa groups as founding clients. You get early-adopter pricing locked in for life, weekly time with the founder, and direct influence over the roadmap. We get the real-world signal we need to build this right. Once the three spots are gone, standard pricing opens.
Early Adopter
$500
/ location / month
Founding cohort. Limited to 3 spots. Pricing locked for life.
- All revenue intelligence modules
- Cross-location benchmarking
- AI Revenue Analyst (natural language)
- Weekly ops review with founder
- Direct product roadmap input
- Pricing locked for the life of subscription
What the founding deal actually includes
No vague "white-glove onboarding" language. Here's what you get and what we get in exchange.
Pricing locked for life
Your $500/location/month stays $500 even when we raise rates. Forever.
Shape the roadmap
Direct line to the product team. The features you need get prioritized.
Weekly ops review
30 min a week with the founder walking through your revenue gaps together.
Case study co-development
When the results come in, we document them together — you get the exposure, we get the proof.
The four questions everyone asks first
THE FINAL STEP
Get your personalized revenue gap report.
Enter your email and we'll send you a 1-page report showing your estimated monthly and annual gap — broken down by leakage type, with methodology and sources. No sales call required.
What happens next
You get the report by email
1-page HTML report of your estimated leakage, broken down by type, with methodology and sources. Arrives in under 60 seconds.
You pick a 20-min slot
Calendly link included in the email. The call is with Jim himself, not a BDR. No pitch deck, no demo queue.
Jim walks through your numbers
We pull the same metrics against your actual booking data and tell you exactly where the gaps are. You decide what to do next.