Your medspa exit is worth 3x EBITDA. With centralized intelligence, it's worth 10x. We build that intelligence in 60 days.
For owners of 5 to 25 location medspas on Zenoti, Boulevard, or Mangomint. We pull your data, find the $200K to $500K/yr you're leaking, and turn your operations into the kind of centralized, SOP-driven asset PE pays a premium for. Done-for-you, not done-by-you.
Two minutes. Three numbers. One range.
Punch in your last 30 days. We use the same benchmark model your future buyer's diligence team will run on you.
Revenue Gap Estimator
Industry-benchmark modelEstimated recoverable revenue
$159Kto$285K/year
Based on AmSpa, Zenoti, Mindbody, and Marchex industry benchmarks. Range reflects 25-45% of total addressable gap. Your actuals depend on specific operations.
That's annual recovered revenue. At a 7x EBITDA multiple, it's also roughly the lift to your exit valuation.
That's an estimate. Send us a CSV from your booking system and we'll show you the exact number, broken down by location, provider, and day of week. Free.
Defaults: 15% no-show · 62% utilization · 48% rebooking (industry medians). Refine on the full calculator.
SUNDAY, 9:47 PM
You're in Excel again, pulling reports from three screens, looking for the number you know is there.
Williamsburg is down. You can feel it. You just can't prove it — not without exporting the no-show report, crossing it against rebooking rates, re-running the pivot, and squinting at a chart your booking system was never designed to make.
By the time you find the answer, Monday's already on top of you. The call happens. The next week starts. The number you were going to act on sits in a spreadsheet you never open again.
This is the part of the job nobody sold you. And it's the part that's quietly costing you six figures a year.
THE INTELLIGENCE GAP
You have the data. You don't have the answers.
Your booking platform tracks every appointment, every no-show, and every invoice. But when you want to know why Williamsburg is underperforming, or how much your White Plains no-show rate is actually costing you, or which provider has the worst rebooking rate — you're pulling reports from three different screens, exporting to Excel, and spending your Sunday doing math.
The data exists. It's sitting inside Zenoti, Boulevard, or Mangomint right now. But no one is connecting it across locations, quantifying what it's costing you, or telling you what to do about it.
You don't have a software problem. You have an intelligence problem.
No-show rate
23%vs10%
Industry-average no-show rate. A 5-location practice at $425/visit loses ~$40K/month to empty chairs.
Room utilization
62%vs80%
Median treatment-room utilization vs. top-decile operators. The gap is invisible without cross-location data.
Rebooking rate
48%vs68%
Industry median rebooking rate vs. top-quartile groups. A 20-point gap on $5M+ in visits is worth finding.
Benchmarks sourced from AmSpa, Mindbody Wellness Index, and Zenoti industry data. Typical values are the median of published ranges; top-performer values reflect top-decile or top-quartile operators.
HOW THE FREE AUDIT WORKS
Three steps. 48 hours. A PDF with your revenue leaks ranked by size.
No integration. No demo call to unlock it. No software to learn.
Export the CSV in 5 minutes
We send you a 2-minute Loom showing exactly where the export button is in your booking system. Zenoti, Boulevard, Mangomint, or Mindbody. You do not install anything. No API keys. No integration. Just a CSV.
Timeframe
5 minutes
From sending you the Loom to us having your CSV in hand.
SAMPLE AUDIT
Here is what the report looks like
A 4-page PDF. Dollar-quantified leaks ranked by size. A 60-day recovery roadmap. Yours to keep after a 5-minute CSV export.
Revenue Leak Audit
Confidential - Prepared by Etienne Agency
Page 1 of 4
Illustrative sample
Total recoverable revenue identified
$74K
per month across 5 locations
Benchmark sources: AmSpa 2024 State of the Industry, Mindbody Wellness Index, Zenoti Medspa Report
Findings ranked by revenue impact
No-show rate at Williamsburg
$34K/mo
28% vs. 14% group benchmark. Deposit policy gap.
Utilization below 60% on 3 locations
$21K/mo
Tribeca, White Plains, and Midtown running under threshold.
Rebooking rate below 50%
$12K/mo
Industry leaders hit 65-70%. Post-visit follow-up gap.
Provider schedule gaps on Tuesdays
$7K/mo
Alex T. under 40% utilization for 3 consecutive weeks.
Pages 2-4 include root-cause analysis per finding, benchmark comparisons, and a 60-day recovery roadmap.
SAMPLE
No integration required
A CSV export from your booking system is all we need. Nothing to install. No API access.
Benchmarked against real data
We compare your numbers to AmSpa, Mindbody, and Zenoti industry benchmarks for your market segment.
Done for you
You export the file. We do the analysis. You get a PDF with ranked, dollar-quantified findings.
INTEGRATIONS
Works with your stack. Not against it.
We work with your Zenoti, Boulevard, or Mangomint data. You share a CSV or drop an API key, and your data starts flowing. We read your data. We never change it.
Zenoti
Available
Boulevard
Available
Mangomint
Available
Pabau
Coming Soon
Google Calendar
Available
Twilio
Available
Works across your booking systems, whatever the mix. Running Boulevard at 3 locations and Zenoti at 2? We see them all.
Not another booking tool.
Your booking software shows you what happened. It tells you there were 47 appointments at SoHo last Tuesday and 3 no-shows.
Etienne tells you why it happened and what to do next. Your no-show rate at SoHo is 60% higher on Tuesdays than on Fridays, driven by one provider whose patients cancel at 2x the practice average. Implementing a tiered deposit for that provider's Tuesday slots would recover an estimated $4,200/month.
That's the difference between data and intelligence.
Zenoti HyperConnect
Great at phone capture and SMS follow-up, but only if you're on Zenoti
Eva AI
Voice-only, single-location focus
Your CRM's reporting
Canned reports that show metrics without context. You still have to figure out what to do
Etienne
Cross-location revenue patterns surfaced by a real analyst. We deliver the report. You don't learn a new tool.
WHO THIS IS FOR
Built for operators who run 5-25 locations
Built specifically for multi-location medspa operators on Zenoti, Boulevard, and Mangomint. No enterprise consultants. No integrations. No learning curve.
Designed for multi-location operators managing $1M-$20M in annual revenue across 5-25 centers.
Works with the booking systems 30,000+ med spas already use: Zenoti, Boulevard, Mangomint.
“The average 5-location med spa is running with a 15 to 23% no-show rate and has no idea which provider, day, or location is driving it. Etienne is built to find that answer in days, not spreadsheets.”
Jim Stephen
Founder & CEO
Etienne
A NOTE FROM THE FOUNDER
You'll talk to Jim. Every time.
I spent eight years building and selling revenue analytics for Fortune 500 retail and hospitality groups, the same tools that cost those companies $400K a year and need an in-house analyst to operate. President's Club, multiple years. I started Etienne after my wife's medspa providers couldn't tell her which of their three locations was bleeding cash on a Tuesday. The booking software they paid $40K/year for couldn't tell them either. So I built the F500 playbook into a 4-page PDF, priced for a multi-location medspa, delivered by me.
Every audit, every report, every recovery plan goes through me personally. I run the model. I write the report. I take the call. When you hire Etienne, you hire me. Not an account manager, not a customer success team, not a dashboard.
THE EXIT MATH
Recovered revenue is the small win. A higher exit multiple is the big one.
A single-location medspa exits at 3-6x EBITDA. A 5-location group with centralized administrative functions, consistent SOPs across sites, and proprietary data intelligence exits at 7-12x. Platform-quality groups clear 10-14x.
If you do $2M of EBITDA today, the gap between "5 locations on Zenoti" and "5 locations with centralized intelligence" is roughly $10M of personal wealth at exit. PE buyers do not pay a premium for booking software. They pay a premium for proof that the business runs on systems, not on you.
That is what Etienne builds, on top of the booking software you already own. The weekly anomaly report, the cross-location benchmark scorecard, the SOPs that come out of the 60-Day Recovery Playbook: every deliverable doubles as a diligence artifact. The same work that recovers $300K/year of leakage is what moves you from 5x to 9x when a buyer walks in.
Multiples sourced from Breakwater M&A 2026 valuations and FOCUS Investment Banking medspa deal flow.
Curious where you sit on the curve? The PE Readiness Scorecard is included in the Recovery Playbook →
THE OFFER
One offer. Three steps. The first one is free, the second pays for itself, the third is what PE buyers ask if you have.
Step 1 of 3
$0
free, no commitment
The 48-Hour Leakage Map
You send a CSV export from Zenoti, Boulevard, or Mangomint. We send back a 4-page Leakage Map in 48 hours: every dollar leak, ranked by size, with the cause. No call. No commitment. Yours to keep even if you walk.
What's included:
- The Leakage Map PDF (4 pages, dollar-ranked)
- Cross-location benchmark scorecard against the AmSpa median
- A 2-minute Loom from Jim walking through your top 3 leaks
Step 2 of 3
$3,500
one-time, money-back if we don't find $50K/loc
The 60-Day Recovery Playbook
If the free Map hits a nerve, we go deep. Two-week engagement. We map every leak across every location, build your prioritized 60-day Recovery Playbook, and run a 90-minute strategy session walking through it. You leave with a plan you can run with or without us.
What's included:
- The 60-Day Recovery Playbook (location-by-location SOPs)
- 90-minute strategy session with Jim, recorded for your COO
- The PE Readiness Scorecard: where you sit on the 3x-to-10x EBITDA curve
- 30 days of email follow-up while you execute
Step 3 of 3
$2,000
per location per month
The Operator's Intelligence Desk
We run the Recovery Playbook with you. Weekly anomaly reports, monthly strategy calls, and an analyst on call when Sunday-night questions hit. Most clients recover 5 to 10x the retainer in the first 90 days. Cancel anytime after month 3.
What's included:
- Weekly anomaly report every Monday by 9am
- Monthly 60-minute strategy review with Jim
- On-call analyst response within one business day
- Quarterly PE Readiness refresh as you prep for a future exit
- Direct Slack channel with Jim
Most medspa software charges you for dashboards. We charge you for recovered revenue and a higher exit multiple. The free Map is yours in 48 hours or you owe nothing. The Playbook is refunded if we don't surface $50K/location. The Desk you cancel after month 3 if it isn't paying for itself.
THREE GUARANTEES, IN ORDER
The 48-Hour Promise
Free Map only. If you don't see your Leakage Map in 48 hours, you don't owe a thing. The free tier is free.
The $50K Guarantee
Recovery Playbook only. If the Playbook doesn't identify at least $50,000/year of recoverable revenue per location, we refund the full $3,500. Every audit goes through Jim personally, which is why we can make this promise.
The Month-3 Walk
Intelligence Desk only. Cancel anytime after month 3. Most clients recover 5 to 10x the monthly retainer in their first quarter. If you don't, you walk.
Questions we hear every time
FREE REVENUE AUDIT
Get your 4-page Revenue Recovery Audit.
Enter your email. We send a 2-minute Loom showing you how to export your booking data, you send it back, and we deliver a 4-page audit PDF in 48 hours. No sales call required.
What happens next
Submit your email
Enter your work email above. That's the only thing we ask right now.
We send a 2-min Loom
A short screen recording showing exactly how to export your booking data CSV from your software.
You email back the CSV
One file, one reply. Takes about 2 minutes on your end.
Audit PDF in 48 hours
A 4-page Revenue Recovery Audit lands in your inbox. Real numbers, real gaps, real recommendations.
Optional: book 20 min with Jim
Walk through the audit live. Jim himself, no BDR, no pitch deck. You decide what to do next.