Our story
Etienne started with a question: if multi-location med spas are running some of the most sophisticated booking and CRM platforms in the service industry, why are they still losing $15K–$20K/month in revenue they can't see?
The answer is simple: booking platforms are tools for operations. They're built to manage appointments, process payments, and track guest records. They're excellent at what they do. But they were never designed to be intelligence tools — to tell you why Williamsburg is underperforming, how much your Tuesday no-shows are really costing you, or why your rebooking rate at one center is 14 points lower than the others.
That's the gap we fill.
The Etienne Intelligence Platform connects to your existing stack — Zenoti, Boulevard, Mangomint — and adds a layer of revenue intelligence that these platforms aren't built to provide. We don't replace anything. We make everything you already have more valuable.
Jim Stephen
Founder & CEO
Eight years closing enterprise SaaS deals with Fortune 500 manufacturers and retailers — including multiple President’s Club finishes — before building Etienne to bring the same intelligence infrastructure to the $21 billion medical aesthetics market. Jim built EIP specifically for operators who are running 3–25 locations and making decisions from spreadsheets.